Community Management
Digital communication Management - kits4kids international
Supporting Madagascar's English-expression reference school (BTEC) in expanding its online reach through a tailored social media strategy, bilingual editorial line,and engaging visuals.
01
Project Details
1
Months
12
Posts
20%
Engagement
0
Reach
02
Platforms
InstagramFacebook
03
Follower Growth
Start
0
End
4.1K
+4.1K
04
Content Types
Postsreelsstories
05
Gallery
Kits4Kids International stands as Madagascar’s premier English-expression reference school. With a curriculum certified by Pearson BTEC, the institution offers an innovative, global pedagogical approach aimed at academic excellence within an international environment.
Case Study
01
The Challenge
The objective is to maintain a dynamic and engaging online presence that reflects the school’s high-end positioning. This involves highlighting key moments in the academic calendar—such as enrollment periods, placement tests, and school events—while consistently strengthening brand image and trust among parents and the educational community.
02
The Solution
Tailored Editorial Line: Development of bilingual content (French/English) optimized to foster interaction while respecting the specific standards of social media platforms (Facebook, Instagram).
Strategic Planning: Implementation of rigorous monthly editorial calendars to anticipate and maximize the impact of key campaigns throughout the school year.
Art Direction: Production of professional, modern, and welcoming visuals designed to accurately illustrate the school's core values and supportive atmosphere.
03
The Results
Through a targeted content strategy, the project has successfully increased the visibility of the school’s international programs. Notable achievements include the optimized coverage of placement test sessions and significantly stronger community engagement during major event announcements, further solidifying Kits4Kids International’s position as a reference point in the educational market.