Community Management
Social Media Management — Café Mada
6-month social media management for a Malagasy coffee chain: editorial strategy, content creation, and community engagement.
01
Project Details
6
Months
180
Posts
5%
Engagement
850K
Reach
02
Platforms
InstagramFacebookLinkedInTikTok
03
Follower Growth
Start
1.2K
End
4.4K
+3.2K
04
Content Types
Carousel postsReelsStoriesWeekly postsShort videosGiveaways
05
Gallery
Café Mada is a 5-coffee-shop chain based in Antananarivo. Before our intervention, the brand had no clear editorial line and irregular posting. We implemented a structured editorial strategy, created reusable content, and managed Facebook, Instagram, and LinkedIn communities.
Case Study
01
The Challenge
Lack of digital visibility, irregular posting, diverse audiences hard to retain, and no reporting or KPI tracking.
02
The Solution
Deployment of a monthly editorial calendar, creation of post and Reels templates, proactive comment moderation, weekly reporting with recommendations, and format optimization per platform.
03
The Results
+210% organic reach over 6 months, 4.8% average engagement rate, 3,200 new followers, 180 posts published, and 12 Reels produced for Instagram and TikTok.